nextMEDIA - How to Make Money in Online Video!

Jordan Hoffner - Director of Content Partnerships - YouTube

The introduction by an executive from CBC wasn’t interesting, and it was rather long winded, but it was nice to hear that CBC wants to find a way to do better in online video beyond just their YouTube channels.

They are concerned about copyrighted content and control over it.

Jordan Hoffner took the stage with a fairly strong presence and comes from the Google side of the YouTube/Google merger.

“You have to partner with the media companies.” - Jordan Hoffner

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Tips for Speaking at a Conference

I have spoken at a few conferences now and each time is slightly different, but in speaking, I have learned a few simple things that you can do to make the best of your speaking opportunities. If you aren’t trying to speak at conferences and events, then you should look into it, and in that case, these tips will help as well.

Speaking is a great way to build up confidence, network with people, and prove expertise. Following these tips will help make it as stress and incident free as possible and remember, if they don’t like what you are saying, they can always leave, so focus on doing the best you can, and don’t worry about the audience.

Practice

The first thing you can do to make sure your presentation goes over well is to practice. I usually practice by myself a few times and then do the whole presentation in front of someone. It doesn’t hurt to record it or do it in front of a mirror, as you’ll then be able to catch facial expressions or body language that you might want to correct before doing it in front of an audience.

Organize

Most presentations that people don’t like usually suffer from an issue with flow. Making sure to organize your thoughts and transitions from slide to slide will allow you to go through the whole presentation in a nice, organized, and efficient way. Your audience will notice this and your presentation will seem better because of it.

Bring Notes

You should always have some prompts on hand to make sure you know what it coming next, as well as what key points you want to hit on. Don’t read off the slides, especially if they aren’t directly in front of you.

Have Stories, Tips, and Tricks

Going with the previous point, making sure to have some prompts for stories, tips or tricks you want to hand out is very helpful, and it also helps bring an understanding between you and the audience. This part is usually where people either win or lose a crowd, so be prepared. Trying to eloquently explain something off the cuff can be very difficult, and increase your stress thus increasing the tension in the room.

Panels are Easier!

If it is going to be your first time speaking, try getting in on a panel. Panels allow you to offload some of the burden of presentation on others, and depending on how many people are involved, your total responsibility for a session can be fairly minimal. It is also easier for some to answer questions on things they know, than present on a topic.

It also allows you to pass on questions that you don’t know the answer to.

Have Back-up Plans

Your computer might break, your notes might catch on fire, or you might just forget that key sample product. Make sure you have back-up plans for everything in your presentation. So many people assume that certain things and are shocked when they arrive, only to find out that there is no internet connection, they can’t use their computer, and that their supplies never showed up.

Be ready for anything and everything.

Brand Your Material

If you are going to be giving product away, handing out sheets of paper, or using a slideshow presentation, make sure to put your brand on all of it. At the end of your session, without having to pitch or sell yourself or your company, everyone in the room should be able to remember who you are, or what company you work for. This is of great benefit to the audience as it allows them to connect with you as long as they remember that key piece of information.

Conclusion

Speaking at events can seem daunting, but once you are on stage, and that adrenaline rush hits you, there are few greater highs. Enjoy the ride, plan as much as possible, and don’t forget to smile.

Milano Leather Journal from Kiji James

Kiki James Leather JournalRecently, I was given a great journal from Kiki James London. It is a black, medium Milano Leather journal and is not only sturdy, nice to touch, and smells great, but it also will be super useful for conferences and events that I attend.

Based on the ever popular Tuscan wrap design but with an elegant magnetic closure, the Milano journal offers an artistic yet practical take on the traditional journal. Handmade in England from the finest Italian bridle leather, this journal has a wonderful soft waxy feel and natural leather aroma. Customers can choose between lined paper for writing or unlined pages for free-spirited thinking and sketching.

While my handwriting has evolved into a set of scribbles that only slightly represent the letters that they come from, between the leather journal and my iPod Touch, I can create a conference blogging set up that doesn’t require me to lug around a heavy laptop, or worry too much about battery life.

Quick Video Review

The journal is well put together, and is hand-made. The magnetic clasp holds the book closed firmly, and the pages are of a nice stock of paper. While having a yellowish tinge, and no lines on the one I received, I have no real complaints.

Because of the lack of lines, I have a feeling I will be diagraming and jotting notes rather than writing out lines and lines of text, but that is fine, since I can barely read my own handwriting.

Holding it in my hands, I feel like I am a business man with good tastes, rather than just an Internet savvy geek.

While I couldn’t see myself spending around $80 Canadian on a journal every quarter, I am absolutely thrilled to have one, and would recommend those interested in journal products to check out Kiki James London. If you can afford their products, you’ll enjoy them.

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