Branding David

I recently had this blog redesigned because I wanted a more professional look. I was using an out of the box WordPress theme, but found my ability to tied it together with my own graphics and logo to be juvenile at best. I am no designer, despite knowing what good design looks like.

I went out on a hunt to find someone that could do a better job, and took a risk on James McDonald, someone that I didn’t know really well. His portfolio was extensive, but only one of the designs really struck me as amazing and so I was hesitant to let him try his hand at the re-design.

I am very happy that I did though, as I am very happy with the results. I contacted him for a quick interview about what he did and his business, which you can find below.

1.) James, can you tell me a bit about yourself? Where are you in the world, what are your interests, and how did we meet?

Hello David, firstly i’d like to thank you for taking the time out to write up these questions and also, give me a wonderful opportunity to be interviewed on such an amazing blog!

I am an 18 year old student from Glasgow in Scotland. I study at Glasgow’s Caledonian University doing “Multimedia Visualization with Product Design”. As well as being a student, I also have a heart throbbing relationship with the world of design, especially graphic & web design.

2.) You recently re-designed this blog, and that is why I wanted to have you come on here and talk a bit about what you did. Can you explain to my readers the process from start to finish of doing design work for other people?

I’m not the type of guy who spends hours upon hours drawing up concept after concept, I like to throw myself in the deep end and just “go for it”. So to answer your question, at the start you sent me a brief which I had a couple of reads over. I then opened Photoshop up and starting painting my way to the finish line. Obviously there was tweaks and editing which you got me to do during it, but I love to keep everything fast paced.

3.) I had commissioned someone to design my logo, but I wasn’t able to integrate it well into the out of the box theme that I chose. What made you choose the colours that you used, and can you explain a bit about how you came up with the overall typography and positioning design elements?

Before starting I went into Illustrator and messed around with my own version of my perception of your logo, but it wasn’t working out. After you sent me the logo, I threw together some colour schemes that worked well with the rest of the design and thought the orange suited well, due to its impact it has on the darker background.

As for the logo text and font, I thought having a very subtle bold typeface like “rockwell” would suit perfect. The whole domain name “BrandingDavid” seemed pretty big to put on one line, which is why I separated them both and put “David” just below it, left centered to co-operate with the logo.

4.) You didn’t slice or code this for me, but you found someone that could. Is it normal for you to manage projects beyond just the design aspects for people that have become frustrated with getting their designs from the idea stage to being implemented?

Yeah, totally. I manage every bit of the project although love to keep my clients happy by keeping them involved. Like you noticed, I didn’t ask for any of the coding works retainer, I like the client to be somewhat part of the process as well.

5.) Can you talk a bit about what your most interesting design project has been thus far, and why it is the most interesting? And is your most interesting design also your favourite from your portfolio?

Wow this is a hard question! The most interesting project… there has been so many. One of the interesting projects I’ve ever worked on was for a car shop just about 20 minutes away from me. Unfortunately the website isn’t online any more, but it was my first taste of “meeting the client” and getting out there spreading the word.

This project isn’t on my portfolio unfortunately, due to me doing it around 3-4 years ago. However the most interesting project that i’ve done up to date is probably your design. I loved working on another dimension with yours and expressed myself so much while designing it.

6.) If people are interested in finding out more information about you, and your work, how can they contact you or where can they find you?

You can contact me via email - hello@flockey.com and you can view my portfolio at http://www.flockey.com. I do have an extensive portfolio for people to view, were a lot of my work isn’t on Flockey. It can be seen on request.