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	<title>Comments on: Building a Business, Not Monetization</title>
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	<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/</link>
	<description>Insights into Business, Blogging, Technology and Trends Online</description>
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		<title>By: Chris Brogan...</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-133</link>
		<dc:creator>Chris Brogan...</dc:creator>
		<pubDate>Thu, 27 Nov 2008 07:03:14 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-133</guid>
		<description>Gary Vaynerchuk. $55 million. Video podcast. Chris Penn. $11 million. Audio podcast. 

It&#039;s not ads.</description>
		<content:encoded><![CDATA[<p>Gary Vaynerchuk. $55 million. Video podcast. Chris Penn. $11 million. Audio podcast. </p>
<p>It&#8217;s not ads.</p>
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		<title>By: Mark</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-130</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 25 Nov 2008 18:58:21 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-130</guid>
		<description>While there are many examples of why to podcast, Six Pixels of Separation is a perfect example for your nextMEDIA friends.  If they don&#039;t get it after listening to that show, they don&#039;t deserve to make money from podcasting.</description>
		<content:encoded><![CDATA[<p>While there are many examples of why to podcast, Six Pixels of Separation is a perfect example for your nextMEDIA friends.  If they don&#8217;t get it after listening to that show, they don&#8217;t deserve to make money from podcasting.</p>
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		<title>By: David Peralty</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-129</link>
		<dc:creator>David Peralty</dc:creator>
		<pubDate>Tue, 25 Nov 2008 17:18:35 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-129</guid>
		<description>I thought it would, but after attending nextMEDIA in Toronto, I realized how many businesses truly see it that way. While I hope that it doesn&#039;t become the case for most people, and isn&#039;t the case with me, I do find it interesting.</description>
		<content:encoded><![CDATA[<p>I thought it would, but after attending nextMEDIA in Toronto, I realized how many businesses truly see it that way. While I hope that it doesn&#8217;t become the case for most people, and isn&#8217;t the case with me, I do find it interesting.</p>
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		<title>By: Bob Goyetche</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-128</link>
		<dc:creator>Bob Goyetche</dc:creator>
		<pubDate>Tue, 25 Nov 2008 17:03:10 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-128</guid>
		<description>&quot;....If there is no advertisers out there, then for some, there is no point in learning how to podcast. ...&quot;

That line saddens me. It really does.</description>
		<content:encoded><![CDATA[<p>&#8220;&#8230;.If there is no advertisers out there, then for some, there is no point in learning how to podcast. &#8230;&#8221;</p>
<p>That line saddens me. It really does.</p>
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		<title>By: David Peralty</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-127</link>
		<dc:creator>David Peralty</dc:creator>
		<pubDate>Tue, 25 Nov 2008 16:36:51 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-127</guid>
		<description>To extend upon your analogy, I&#039;d say that most people are just curious if there are fish in the sea. If there is no advertisers out there, then for some, there is no point in learning how to podcast. 

I know that might seem odd, especially for people that podcast because they are passionate, but for someone like me, who wants to see everyone able to pay their bills through work that makes them happy... I have to be able to tell my clients that it is possible, thus the questions move towards, &quot;who has done it before, and how?&quot;</description>
		<content:encoded><![CDATA[<p>To extend upon your analogy, I&#8217;d say that most people are just curious if there are fish in the sea. If there is no advertisers out there, then for some, there is no point in learning how to podcast. </p>
<p>I know that might seem odd, especially for people that podcast because they are passionate, but for someone like me, who wants to see everyone able to pay their bills through work that makes them happy&#8230; I have to be able to tell my clients that it is possible, thus the questions move towards, &#8220;who has done it before, and how?&#8221;</p>
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		<title>By: Bob Goyetche</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-125</link>
		<dc:creator>Bob Goyetche</dc:creator>
		<pubDate>Tue, 25 Nov 2008 13:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-125</guid>
		<description>I invite you to read the followup post on my blog (http://www.bobgoyetche.com/?p=347) , I&#039;m NOT AGAINST MONETIZATION! I don&#039;t actually hate the word or the concept. 

What I&#039;m against is people walking into a room and starting with that. As others have said, podcasting (and other social media) involve SKILL. and if you don&#039;t build the skill, talk of money is pointless.

Also, talk of money is IRRELEVANT to podcasting. A good business model may involve podcasting, but I strongly believe that for most people, podcasting in an of itself is not a business model.

It&#039;s an analogy I&#039;ve used before - if you dig fishing, and before you even learn how to fish you ask &quot;How can I monetize fishing?&quot; You&#039;re missing the point. Learn how to fish first, then think of how you could make money doing it. 

When it comes down to it, if you aren&#039;t able to catch fish, having a business plan is pointless.</description>
		<content:encoded><![CDATA[<p>I invite you to read the followup post on my blog (<a href="http://www.bobgoyetche.com/?p=347" rel="nofollow">http://www.bobgoyetche.com/?p=347</a>) , I&#8217;m NOT AGAINST MONETIZATION! I don&#8217;t actually hate the word or the concept. </p>
<p>What I&#8217;m against is people walking into a room and starting with that. As others have said, podcasting (and other social media) involve SKILL. and if you don&#8217;t build the skill, talk of money is pointless.</p>
<p>Also, talk of money is IRRELEVANT to podcasting. A good business model may involve podcasting, but I strongly believe that for most people, podcasting in an of itself is not a business model.</p>
<p>It&#8217;s an analogy I&#8217;ve used before &#8211; if you dig fishing, and before you even learn how to fish you ask &#8220;How can I monetize fishing?&#8221; You&#8217;re missing the point. Learn how to fish first, then think of how you could make money doing it. </p>
<p>When it comes down to it, if you aren&#8217;t able to catch fish, having a business plan is pointless.</p>
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		<title>By: Mark</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-124</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 25 Nov 2008 11:56:09 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-124</guid>
		<description>Katherine (or Rob) said in a comment above why those who use the word &#039;monetize&#039; are looked upon with disdain by those who don&#039;t.  Simply put, it means to &quot;convert into currency&quot; and it smacks of a marketing buzzword.  It&#039;s an ugly word in the same way that many of us feel that podcasting as a word is ugly.

There&#039;s always room to turn a hobby into a business.  That&#039;s how many businesses have come into being and I believe that&#039;s one of the best ways to create a successful business.  I&#039;ve often heard people say something like &quot;I&#039;m going to open a bakery&quot; or &quot;I&#039;ve started a business in which I cook dinner in my clients&#039; homes&quot; but I&#039;ve never heard anyone say &quot;I&#039;m going to convert my quiche into currency&quot;.

Monetizing sounds like you&#039;re putting a price tag on anything that&#039;ll take a sticker.  Making a business out of your hobby sounds like you&#039;re going to put time and effort into making something worth selling and have pride in what you do.</description>
		<content:encoded><![CDATA[<p>Katherine (or Rob) said in a comment above why those who use the word &#8216;monetize&#8217; are looked upon with disdain by those who don&#8217;t.  Simply put, it means to &#8220;convert into currency&#8221; and it smacks of a marketing buzzword.  It&#8217;s an ugly word in the same way that many of us feel that podcasting as a word is ugly.</p>
<p>There&#8217;s always room to turn a hobby into a business.  That&#8217;s how many businesses have come into being and I believe that&#8217;s one of the best ways to create a successful business.  I&#8217;ve often heard people say something like &#8220;I&#8217;m going to open a bakery&#8221; or &#8220;I&#8217;ve started a business in which I cook dinner in my clients&#8217; homes&#8221; but I&#8217;ve never heard anyone say &#8220;I&#8217;m going to convert my quiche into currency&#8221;.</p>
<p>Monetizing sounds like you&#8217;re putting a price tag on anything that&#8217;ll take a sticker.  Making a business out of your hobby sounds like you&#8217;re going to put time and effort into making something worth selling and have pride in what you do.</p>
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		<title>By: Keith Burtis</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-122</link>
		<dc:creator>Keith Burtis</dc:creator>
		<pubDate>Mon, 24 Nov 2008 23:11:06 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-122</guid>
		<description>I talked with John Meadows tonight, and we babbled for about a half hour about the terms. It seems that we have a problem with the way the terms are used. 

The Non-Monetizers say they do it for passion and that passion would somehow be tainted with money. I dont believe that.

And the monetizers(if that is a word) are all painted as being un-passionate money grubbing worms. I don&#039;t believe that.

What i do believe is to put your passion first. I would challenge anyone here to tell me that passion and giving does not come first for me. We decided (John and I) that the &quot;Intent&quot; is more important than the term. If you go into business with the sole vision as to look at social media as a &quot;Harvesting&quot; opportunity than you deserve to be hated. However, if your intent is to use podcasting as just another means in which to communicate, add value, and share your passion then i think your all good.

Hell, if i didn&#039;t care, and i wasn&#039;t passionate about what I did, neither would anyone else. This is a very transparent medium, and you can see right through the fakers.

By the way - Sage, you are a massively talented person, and storyteller but there might be a sponsor somewhere who would value your content for what you put into it. There might even be a sponsor that fit with your core values.

My 2Cents...wait, that&#039;s 4cents now
Keith</description>
		<content:encoded><![CDATA[<p>I talked with John Meadows tonight, and we babbled for about a half hour about the terms. It seems that we have a problem with the way the terms are used. </p>
<p>The Non-Monetizers say they do it for passion and that passion would somehow be tainted with money. I dont believe that.</p>
<p>And the monetizers(if that is a word) are all painted as being un-passionate money grubbing worms. I don&#8217;t believe that.</p>
<p>What i do believe is to put your passion first. I would challenge anyone here to tell me that passion and giving does not come first for me. We decided (John and I) that the &#8220;Intent&#8221; is more important than the term. If you go into business with the sole vision as to look at social media as a &#8220;Harvesting&#8221; opportunity than you deserve to be hated. However, if your intent is to use podcasting as just another means in which to communicate, add value, and share your passion then i think your all good.</p>
<p>Hell, if i didn&#8217;t care, and i wasn&#8217;t passionate about what I did, neither would anyone else. This is a very transparent medium, and you can see right through the fakers.</p>
<p>By the way &#8211; Sage, you are a massively talented person, and storyteller but there might be a sponsor somewhere who would value your content for what you put into it. There might even be a sponsor that fit with your core values.</p>
<p>My 2Cents&#8230;wait, that&#8217;s 4cents now<br />
Keith</p>
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		<title>By: Mark</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-121</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Mon, 24 Nov 2008 22:51:55 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-121</guid>
		<description>To be clear, technology is less than half of the equation.  It&#039;s a matter of having the soft skills necessary to have a thought, develop it and communicate it effectively and in an engaging way.  Most of the people I&#039;ve met that have used the word &quot;monetize&quot; in the first sentence of our first meeting only know how to communicate a lust for money.

I&#039;m not against making money in this medium.  I&#039;m against the medium being saturated with garbage which devalues it for everyone, producers and consumers alike.</description>
		<content:encoded><![CDATA[<p>To be clear, technology is less than half of the equation.  It&#8217;s a matter of having the soft skills necessary to have a thought, develop it and communicate it effectively and in an engaging way.  Most of the people I&#8217;ve met that have used the word &#8220;monetize&#8221; in the first sentence of our first meeting only know how to communicate a lust for money.</p>
<p>I&#8217;m not against making money in this medium.  I&#8217;m against the medium being saturated with garbage which devalues it for everyone, producers and consumers alike.</p>
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		<title>By: David Peralty</title>
		<link>http://brandingdavid.com/events/conferences/building-a-business-not-monetization/comment-page-1/#comment-120</link>
		<dc:creator>David Peralty</dc:creator>
		<pubDate>Mon, 24 Nov 2008 22:17:46 +0000</pubDate>
		<guid isPermaLink="false">http://brandingdavid.com/?p=255#comment-120</guid>
		<description>Well, I don&#039;t mean that everyone has to make their passion into a money making venture, but those that want to, definitely should. If you don&#039;t want to build a business around your passion, who am I to say otherwise, but I think far too many people are looking to make money, and while that&#039;s great, if they don&#039;t enjoy what they are doing, then they probably won&#039;t stick with it.

The fact that monetization questions appear in many if not all podcamps and whatnot is, to me, a symbol of how many people are looking for that business advice related directly to podcasting as an industry, and I don&#039;t think that it is a bad thing that they are looking for it.

As for the quality of those in it for the money, I agree, they suck. We bloggers have had to deal with blogs that only exist to make money for a long time, but please don&#039;t forget that there are some high quality productions that only exist because there is a business opportunity for those that enjoy new media. :)</description>
		<content:encoded><![CDATA[<p>Well, I don&#8217;t mean that everyone has to make their passion into a money making venture, but those that want to, definitely should. If you don&#8217;t want to build a business around your passion, who am I to say otherwise, but I think far too many people are looking to make money, and while that&#8217;s great, if they don&#8217;t enjoy what they are doing, then they probably won&#8217;t stick with it.</p>
<p>The fact that monetization questions appear in many if not all podcamps and whatnot is, to me, a symbol of how many people are looking for that business advice related directly to podcasting as an industry, and I don&#8217;t think that it is a bad thing that they are looking for it.</p>
<p>As for the quality of those in it for the money, I agree, they suck. We bloggers have had to deal with blogs that only exist to make money for a long time, but please don&#8217;t forget that there are some high quality productions that only exist because there is a business opportunity for those that enjoy new media. <img src='http://brandingdavid.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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