nextMEDIA – How to Make Money in Online Video!
Tuesday, November 18th, 2008Jordan Hoffner – Director of Content Partnerships – YouTube
The introduction by an executive from CBC wasn’t interesting, and it was rather long winded, but it was nice to hear that CBC wants to find a way to do better in online video beyond just their YouTube channels.
They are concerned about copyrighted content and control over it.
Jordan Hoffner took the stage with a fairly strong presence and comes from the Google side of the YouTube/Google merger.
“You have to partner with the media companies.” – Jordan Hoffner
