The Blogosphere is Not a Scary Place
Posted on October 1st, 2008, in Blogging, Branding, Business | No Comments »
One of the things I have noticed quite often in talking to companies is how reluctant they are to start and maintain a blog. They seem to worry about what a layer of transparency will do to their brand and marketing efforts.
I have never understood this reluctance, having spent half of my career entirely online. I am of the opposite mindset where I don’t understand how most businesses plan to survive in this new age of technology, connectivity, and interaction.
If you can’t talk to your customers, how will you ever convince them to spend their hard earned money on your products or services? Marketing and branding alone won’t give a sense of how your business really works, and as such keeps your business disconnected from a huge pool of potential customers.
Companies like Dell have done a good job at changing how people online see their business by creating two streams of interaction, Dell’s Ideastorm, a website that allows customers and potential customers to share their ideas and Direct2Dell, a blog written by Dell employees about what the company is doing.
These ideas were revolutionary one and two years ago when they were started, and if a big company like Dell is willing to invest the time, money and energy into maintaining such customer focused services and communication, how can your business afford not to?
Go on. Post a comment.