How Do You Want to be Known?
Posted on November 14th, 2008, in Branding | 2 Comments »
There are so many people online at any one minute, and if you are on here to build a business, you’ll want to figure out how you want to be known.
Considering your personal brand, or your personal mission statement can have little to do with fame or money, but instead it is the hook that defines you and your goals online.
I have met many people that are very successful online that wanted to be known as “the guy that isn’t known by many people online, but still makes a lot thanks to Google search result traffic.”
Everyone has a hook though. Usually, you’ll see it at the top of their site or in their sidebar. For me, I want to be known as the person people can trust to learn about blogging, branding, and new media.
While there might be many people that want to be known in the same way that I do, that is no reason to change myself and my brand. If ten people stated doing what Gary Vaynerchuk does in his video podcast, would that change Gary? Probably not!
Your brand is your own, even if there are dozens of other people want to be known for the same thing. Learning how you want to be known can help focus your pursuits, and keep you on track for the future.
I’m just at the begining of building my brand, and to be frank, I haven’t got a damn clue what I’m doing or what I want to be known for. I should probably work on that huh? heh
Brad Leclerc´s last blog post..BarCamp Philadelphia
- Brad LeclercAs usual David, some very good advice there my friend.
- Micky